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Privacy Policy



By using this Site, you signify your acceptance of the terms of Optics Focus's Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site and exit the Site immediately. Your continued use of the Site following the posting of changes to these terms will mean that you accept those changes.


Personal Information

When you use Optics-Focus.com (the "Site"), we will ask you when we need information that personally identifies you (personal information) or allows us to contact you, such as your name, title, company affiliation, address, telephone numbers, and email address. Generally this information is requested when you make an online purchase, request literature, request a product return material authorization number (RMA#), request technical support, or submit ideas or suggestions. When making online purchases or when establishing a credit line account with us, we will also collect financial information, such as your credit card number and expiration date, bank and credit references.

Use of Personal Information

We use your personal information for the following primary purposes:

   to make the Site easier for you to use by not having to enter information more than once;
   to complete online purchase transactions and process applications for a credit line account;
   to respond to your literature requests, RMA# requests, and technical support requests;
   to remember the contents of your shopping cart from session to session so that you may continue shopping where you left off;
   to evaluate and respond to your ideas or suggestions;
   to analyze your use of the Site and purchases of our products to make our marketing efforts more effective and improve our product offerings to you.

From time to time, we may also alert you to product upgrades, special offers, updated information and other new services from Optics Focus, unless you request otherwise.

Unless otherwise stated on the Site, Optics Focus will not share your personal information with other companies except for associated financial institutions in order to verify credit information for an online purchase or establishment of an account. Optics Focus will disclose your personal information only in special cases, such as (i) to comply with valid legal requirements, such as a law, regulation, search warrant, subpoena or court order; or (ii) when Optics Focus has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who, intentionally or unintentionally, may be causing injury or harm to Optics-Focus.com users or other persons or violating the Terms and Conditions of Use for this Site.

In the event that Optics Focus, or any component of Optics Focus's operations, is merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to our obligations with respect to the personal information that you have provided to Optics Focus, which would be necessary for the entity to effectively continue Optics Focus's business. By using this Site, you consent to any such use of your personal information by such an entity assuming control of Optics Focus's operations as a result of a merger, purchase of Optics Focus assets, or liquidation of Optics Focus in bankruptcy or insolvency.

You can use most of the Site without providing personal information; however, you will need to provide personal information in order to make online purchases, request literature or technical support, obtain an RMA# or see product price and availability information.

If you do not want Optics Focus to communicate with you about other offers regarding Optics Focus products, programs, events, or services by e-mail, postal mail, or telephone, you may select the option when prompted stating that you do not wish to receive marketing messages from Optics Focus.

Non-Personally Identifiable Information

Internet Protocol (IP) Address

Every computer on the Internet is identified by a unique number called an Internet Protocol (IP) address. Each time you connect to the Internet, your machine is assigned an IP address. We use your IP address to help diagnose problems with the Site, more efficiently administer the Site and better tailor our Site to your needs, and analyze trends by gathering broad demographic information.


When you enter the Site, we create your profile, assign a personal identification number, then send this personal identification number back to your hard drive in the form of a cookie, which is a very small bit of code (a few kilobytes) that contains no personal information. This code is uniquely yours and allows you to navigate the Site without having to fill out registration forms with information you have already provided as long as you are using the same computer from which you initially supplied the information. Two other cookies are also written to your hard disk at various times you are navigating our Site that allow us to remember what is in your on-line shopping cart and provide you with the proper pricing for your location. Additionally, if you are interrupted before finalizing an on-line purchase, your order contents will be preserved for up to two weeks. Your credit card number is not retained in our database. Should you delete these cookies from your computer, you would simply have to provide your contact information again where a form is presented and you would lose the contents of your shopping cart. Should you decide to set your browser to reject cookies, you can still browse the Site, but on-line ordering and item prices will not be available.

We do not engage in list selling or "cookie swapping" with other companies.


This Site contains hyperlinks to other sites. Optics Focus is not responsible for the privacy practices or the content of such sites, including any sites that may indicate a special relationship or partnership with Optics Focus. The linked sites may collect personal information from you when you link to the site. This collecting of information is not subject to Optics Focus's control. To ensure protection of your privacy, always review the privacy policy of the sites you visit by linking from our Site.


Optics Focus has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honored. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. During online ordering, sensitive information, such as your credit card number, is encrypted and protected during transmission using the latest SSL security technology.


This Privacy Policy may be revised over time as new features are added to the Site or as Internet security and privacy standards evolve. We will post those changes prominently so you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We do, however, recommend that you read this Privacy Policy each time you use the Site, in case you missed our notice of changes to the Privacy Policy.


If for some reason you believe Optics Focus has not adhered to this Privacy Policy, or if you have questions regarding this Privacy Policy, please contact Optics Focus at: privacy@Optics-Focus.com

We will do our best to promptly respond to your concerns and correct any problems.